Our Story
Figured'Art is the story of two childhood friends who wanted to change something concrete in people's lives.
Anthony and Pierre's story began long before Figured'Art. They first met at primary school and quickly became close friends, a friendship that has remained strong ever since. Over the years, although their careers took different paths, they always shared the same creative spirit, entrepreneurial mindset, and appreciation for family, wellbeing, and meaningful moments in life.
As adulthood brought new responsibilities, they began to notice something around them. Friends, family members, and colleagues were all navigating the pressures of modern life: busy schedules, endless screens, and rarely a moment to switch off. At the same time, they saw many of those same people turning to creative hobbies such as Paint by Numbers and other crafts as a way to slow down, escape the noise, and reconnect with themselves.
What started as a simple observation quickly became something much bigger. They saw how creativity could bring calm, confidence, pride, and even comfort during difficult times. It wasn't just about making art. It was about creating moments of mindfulness, screen-free time, and personal achievement.
That realisation sparked the idea for Figured'Art.
Anthony and Pierre wanted to create a brand that made creativity accessible to everyone, regardless of age or experience. A brand that helped people switch off from endless scrolling, spend more quality time with loved ones, rediscover their confidence, and experience the satisfaction of creating something with their own hands.
What began with Paint by Numbers has since grown into a much wider creative world, but the mission remains exactly the same today as it did at the beginning…
What began with Paint by Numbers has since grown into a much wider creative world, but the mission remains exactly the same today as it did at the beginning: helping people feel good through creativity.
I never thought I was capable of doing this.
That's the sentence we read most often in your messages. The one that reminds us, every day, why we get up in the morning. But also all those messages that touch our hearts. The woman who writes to us from her hospital bed saying that painting is the only moment when she forgets her illness. The man who thanks us for helping him regain confidence in himself after difficult months. The woman who tells us it was the first time in a long while that she spent an evening without thinking about her problems. Those messages, we never forget.
"I ordered a paint by numbers kit to give to my parents for Christmas. The result far exceeds my expectations, it's absolutely fantastic! The faces are beautiful. I only receive compliments from my friends."
"It's my first painting and I'm thrilled. I'm going to give it to my dad, who lives in a care home. It will look beautiful in his room. He chose it with me and is proud of his daughter."
"My daughter gave me this paint by numbers kit for Christmas, it was a first for me. I paint in watercolour and gouache, but never with acrylic. I took many liberties and used Odilon Redon's original as a reference. Wonderful hours of relaxation."
"As a lover of Provence, it was a real joy to see this work slowly come to life before my eyes. Despite the arthritis in my hands, I was able to keep enjoying my passion and real moments of peace."
"It took me 2 months to complete this painting, quite difficult, but the final result made me very happy. To me it's beautiful: I painted it a month before my husband passed away, and he found it wonderful."
"I loved this painting. I have Parkinson's and had to concentrate a lot, but my tremors lessen when I paint. My doctor told me it was the best therapy against Parkinson's. I've already done 4 paintings and I'm very happy with the result. So, grab your brushes!"
"I am delighted with the professionalism of Figured'Art. In my fight against cancer, this is the best of my therapies. Kind regards."
"The first time after a serious traumatic brain injury. Painting helps me train my balance, precision and vision. The result isn't bad at all."
Because the real product of Figured'Art isn't just a kit. It's the feeling that comes with creating something yourself. It's that special moment when you put down the brush, step back, and realise, "I made that."
It's the moment someone discovers a creative passion they never knew they had. When a handmade piece becomes a meaningful gift for a loved one. When a finished artwork takes pride of place in the home because it feels personal and unique. And, above all, it's the quiet sense of achievement that comes from proving to yourself that you are capable of creating something beautiful.
Because something made with care, time, and love will always mean more.
Paint by Numbers was where our story began. But creativity comes in many forms, and over the years our collection has grown to include Diamond Painting, Punch Needle, Book Nooks, 3D Puzzles, Ceramic Kits, and Cross Stitch. Each one offers a different way to unwind, explore your creativity, and lose yourself in the making.
No matter the craft, our philosophy remains the same: complete kits, simple step-by-step guidance, premium quality materials, and results you can feel proud of, even if it's your very first try.
Figured'Art is also built on unique collaborations with brands, artists, and creators who share our passion for creativity and self-expression. From iconic names such as Warner Bros. and beloved worlds like Harry Potter and Superman, to the timeless glamour of Moulin Rouge, alongside talented independent artists from around the world who trust us to transform their artwork into creative kits. These partnerships allow us to offer exclusive collections and designs you simply won't find anywhere else.
But some of our best inspiration comes directly from our community. So many of our new ideas, themes, and product launches have started with customer feedback, suggestions, and requests. Listening to what people want to create and how they want to feel while creating it has always shaped the brand.
You're not just buying our products. You're part of the story behind them.
More than 500,000 customers trust Figured'Art, supported by over 10,000 verified reviews and an average rating of 4.84/5. In the UK, we offer fast 48-hour delivery thanks to local stock held in Derbyshire, England. We work with trusted partners and carefully managed supply chains to ensure consistent quality, reliable service, and the best possible experience for our customers.
Behind those numbers is something even more important: a passionate team that thinks about the customer in every decision we make. From selecting new artwork and sourcing quality materials, to carefully packing orders and replying to emails, people are at the heart of everything we do.
Our customer service is personal, friendly, and genuinely helpful, with most enquiries answered within 24 hours. Because to us, good service isn't just part of the job. It's part of the promise we make to every customer.
A wide range. Guaranteed quality. Accessible prices. And a team that truly puts the customer at the heart of everything, not just in words, but in actions every single day.
Our commitment from day one
Making creativity accessible to everyone. Giving every person, whatever their age, their level, or what they're going through, the chance to live that moment when they finally say:
"I never thought I was capable of doing this."
But what we are most proud of, is you. This community of enthusiasts we have built together since 2018, kit after kit, creation after creation. Each of your works that adorns your homes and that you can be so proud of. Every message, every review reminds us why we do this. Your pride is our pride. And this adventure, we live it with you, every day.